Entry-Level SaaS Sales: How to Start Your Career in Tech Sales
Why Start a Career in SaaS Sales
The SaaS (Software-as-a-Service) industry is one of the fastest-growing sectors in tech, creating huge opportunities for ambitious professionals. Starting in entry-level SaaS sales gives you the chance to build a foundation in sales, develop technical understanding, and progress quickly into higher-earning roles.
Many of today’s top sales leaders began their careers in junior SaaS sales roles before progressing to Account Executive or Sales Manager positions. To see how this progression looks in practice, explore SaaS Sales Careers.
Common Entry-Level SaaS Sales Roles
1. Sales Development Representative (SDR)
SDRs are responsible for generating leads and qualifying prospects. They research potential clients, reach out via phone or email, and identify opportunities for Account Executives to pursue.
2. Business Development Representative (BDR)
Similar to SDRs, BDRs focus on outbound prospecting and building relationships with potential clients. Their goal is to book meetings and introduce the product to decision-makers.
3. Customer Success Associate
Some entry-level professionals start on the post-sales side, helping customers get value from the product. This experience builds an understanding of retention and renewals, which are central to the SaaS sales process.
Key Skills for Entry-Level SaaS Sales
Communication and Confidence
Clear and persuasive communication is vital for engaging prospects and handling objections.
Resilience and Motivation
SaaS sales can involve high volumes of outreach and rejection. Persistence is essential to success.
Product Knowledge
Understanding the basics of software products, integrations, and customer pain points helps new salespeople sell more effectively.
Organisation and Time Management
Entry-level roles involve managing leads, follow-ups, and CRM systems. Learning to stay organised early in your career sets you up for success later.
To strengthen these skills and develop your technique, see our article on SaaS Sales Training.
How to Stand Out as an Entry-Level Candidate
1. Tailor Your CV
Highlight transferable skills from customer service, retail, or marketing. Focus on achievements and results rather than duties. For practical advice, see Writing a SaaS Sales CV.
2. Research and Prepare for Interviews
Show genuine interest in the product and company. Learn about their target audience and competitors before the interview. Read our SaaS Sales Job Interviews guide for preparation tips.
3. Learn the Tools
Familiarise yourself with popular SaaS Sales Software such as HubSpot, Salesforce, or Gong. Understanding how to use these platforms gives you an edge from day one.
Career Progression Opportunities
Entry-level SaaS sales roles provide a strong foundation for rapid advancement. With consistent performance, SDRs and BDRs often move into Account Executive positions within 12-18 months.
As experience grows, professionals can progress into Customer Success, Sales Management, or even Leadership roles. Learn more about the long-term path in our SaaS Sales Careers guide.
Where Dynamic Search Can Help
At Dynamic Search, we specialise in connecting ambitious professionals with leading SaaS companies across the UK. Whether you are starting your first role or looking to advance your sales career, our recruitment experts can help you find the right opportunity.
Find out more about how we support both candidates and employers through our SaaS Sales Services page.
SaaS Sales Hub
Starting a career in SaaS sales offers the chance to join one of the most exciting and fast-growing industries in technology. With the right skills, training, and attitude, entry-level professionals can quickly build a rewarding and high-impact career.
Explore our full series of SaaS sales resources to continue your journey: